Bounce Rate

The bounce rate is a statistic that counts the percentage of visitors that arrive at your website and leave without visiting any of the pages.

As a result, they ignore menu items like, ‘read more‘ links, and other internal page links. This implies that visitors’ triggers aren’t sent to the Google Analytics servers. 

When a user does not engage with the landing page and the visit terminates in a single page visit, this is referred to as bouncing. Bounce rate may be used as a measure to determine the “quality” of your web page and/or your audience.

By audience quality, I mean whether or not the people who visit your site are interested in what you have to say.

How does Google Analytics Read the Bounce Rate on your Website?

The percentage of visitors that arrive at your website and leave without seeing any further pages is referred to as the bounce rate.

A high bounce rate is caused by the following factors:

  • Poor quality content
  • The meta title and description do not correspond to the content you published.
  • The information that website visitors were seeking has not been discovered.
  • The time it takes to load a webpage is excessive.
  • URL directory also helps users by creating a proper URL path. Through this path, one can easily find the root of the URL.

How to Check Bounce Rate in Google Analytics?

Here’s how to check the bounce rate in Google Analytics:

  • Open Google Analytics
  • Click Behavior > Overview
  • Now you can see the bounce rate report of your website.

How to Interpret Bounce Rate?

The purpose of the page determines the height of your bounce rate and whether this is a good or bad thing.

A high bounce rate is not a bad thing if the main purpose of this page is to provide information. Of course, you want people to visit your website and read more articles, as well as subscribe to your newsletter.

However, if they’re only visiting a page to read a post, it’s understandable that they’ll close the tab once they’ve finished reading. Even though no trigger is sent to the Google Analytics servers in this case, it is still a bounce.

When you have a blog, it’s a good idea to create a segment for new visitors only. Consider how you can increase new visitor engagement if your bounce rate is high. Because you want more people to visit your website.

A high bounce rate is bad if the goal of the page is to get people to actively engage with your website. Assume you have a page with a single goal: to get people to sign up for your newsletter.

You may need to optimize the page yourself if it has a high bounce rate. You can reduce the bounce rate by including a clear call-to-action, such as a button that says “Subscribe to our newsletter.”

How to Lower Bounce Rate on Website

Here are some steps provided which will surely help you to lower the bounce rate of your website.

  • Create quality and useful content for visitors.
  • Add Internal Link on website.
  • Increase Your Website Speed.
  • Create a Mobile-Friendly Web View.
  • Make the internal link “open new tab“.
  • Create content that is long and has a clear meaning.