Breadcrumbs navigation or breadcrumbs navigation is a form of site navigation that will show visitors where they are on a web page without having to check the URL structure.

An e-commerce store that has many categories can simplify the user experience by featuring the breadcrumbs feature.

Breadcrumbs simplify site navigation by making it easy for users to move between categories, products, and information pages.

Large websites that have subcategories can lead users to get lost in their browsing so breadcrumbs are here to solve this problem by clearly communicating where visitors are when they are in an e-commerce store.

3 Commonly Used Types of Breadcrumbs

Not all breadcrumbs have the same character. There are three types of breadcrumbs , each with its own purpose.

Before adding breadcrumbs to your site, find out which type of breadcrumbs best suit your site.

1. Hierarchy Based Breadcrumbs (Location Based Breadcrumbs)

The most common type of breadcrumbs that tell users where they are in the site structure and how to return to the homepage.

For example: Home > Resources > SEO Guide

2. Attribute Based Breadcrumbs

It is commonly used on e-commerce sites to indicate what attribute the user has clicked on.

For example: Homepage> Shoes> Asics> Boy

3. Browser History Based Breadcrumbs

Show site visitors about other pages on the site they have visited so this feature is similar to browser history.

For example, if you are looking for news on SEO and read three different articles, the breadcrumbs might look something like this: Homepage > Article 1 > Article 2 > Current page.

What Are the Functions of Breadcrumbs?

Breadcrumbs are an important part of a blog because they can function as second navigation after the main menu. This feature makes browsing the website more convenient for visitors.

Visitors do not need to repeat the navigation from the beginning to find articles with the same topic on the website. He just needs to click on the breadcrumbs to return to the previously accessed page.

Why Are Breadcrumbs Important?

Although it looks trivial, this one element is very important for your website for two reasons.

First, breadcrumbs are useful for optimizing your website’s SEO. This will ultimately affect the ranking in search engines.

Breadcrumbs are website elements that users and search engine bots love. The existence of breadcrumbs makes it easier for Google to understand the structure of the data on the website.

With a clear website structure, Google can display relevant search results about a website.

When the content is considered relevant by the user, then its position in the search engine will be increasingly at the top.

Second, it is able to reduce the bounce rate or the percentage of visitors who leave the website without clicking anything.

Breadcrumbs are able to index web pages to the deepest navigation structure. This of course makes search results on Google more relevant.

Website visitors can skip the complicated navigation of the home page. Instead, they can immediately find the content they are looking for with one click.

Just imagine a scenario when visitors don’t find what they’re looking for quickly. They could just leave the website quickly. Of course, this is not good for the reputation of the website.