Google Hummingbird Update is an algorithm in the Google search engine that was introduced in September 2013. This update revolutionized Google search because it helped make sense of the words people type when they search. searches on the Google search engine.
Instead of just matching the query to pages optimized for it, the new Hummingbird algorithm attempts to understand the meaning of the query and match it with relevant results.
The most obvious impact of the Google Hummingbird update on SEO has been a decrease in the focus on keywords. It’s no longer as important that the words you use in your content directly match the words used in the person’s request.
Now, rather than writing content for specific keywords, you need to create content that addresses specific topics. Keyword research remains important because it sheds light on the topics that Internet users are most looking for.
This research will assist you in aligning your content development process with the needs of your target clients.
Businesses that want to stay relevant need to make sure they understand how to optimize semantic search while creating content that adds value to the user.
How to Adapt your Site for Hummingbird Update?
To optimize your site after this algorithm, you must always keep in mind any searches in spoken language that Internet users will carry out.
For this, you need for your content, establish for a keyword its semantic field, and you can also find synonyms for this keyword to reach more searchers.
Do not forget also to diversify your media, web, image, video because Google will promote universal search and offer the most relevant content, as well as multiply the sources of traffic.
Also, remember to be present in the cities of your choice either in the content or on the contact page.
Hummingbird is a very intelligent algorithm, it can recognize keyword stuffing techniques and issues penalties accordingly.
As Hummingbird uses phrases, rather than keywords, the use of long-tail keywords has become more important than ever in SEO.
The “How” content is also very useful if you consider how many people around the world are using the phrase “How to learn” or “How to” or other similar research.
Long-tail keywords are a phrase that is typically used for content to get spotted in search and this is not a new practice.
What Impact on the Natural Referencing of Web Pages?
Google Hummingbird is not a filter like Panda or Penguin. It is not intended to sanction web pages that abuse recommended SEO techniques.
And yet, this algorithm would have affected up to 90% of requests, when the Penguin had to be content with an impact on only 3% of them.
Hummingbird helped rid Google’s results of a large number of web pages that did not meet the SEO prerequisites.
A better relevance between the questions and the answers supposes a highlighting of quality contents, endowed with a clear architecture and working an appropriate semantic field, only capable of satisfying the users.
Like any algorithm, Google Hummingbird can be seen as a new constraint on webmasters.
But it is fairer to see it as an opportunity: that of providing Internet users with content with high added value adapted to their needs, desires, and expectations. The web can only be better for it.