Google Sandbox is an imaginary period of surveillance that Google actually takes to analyze a newly created Website. Sandbox means “cover-up” and what it would do with the new Google websites is just that.
Suppose we have a new website, it hasn’t joined the Google database yet. Not knowing much about its “reliability”, about the frequency of its updates, about what trend or cut will follow, the sandbox will come into play.
It is like quarantining the site, for a more or less short period, waiting to understand something.
According to some SEO experts, the Google Sandbox is not a ghost at all but it is more real than imagined.
In fact, however, it has never given the news about its existence so the considerations we will make are not formalized by the well-known digital giant.
What is the Sandbox For?
The Sandbox is used to start with a good position only those portals that really deserve it. Hundreds, if not thousands, of new websites, are generated daily with all kinds of structures, content, and forms; but many of them have totally harmful purposes for the user experience.
Google proposed this system to prevent those places that resort to spam or that simply do not offer something of quality, will take much longer to appear in search results or do not appear at all.
It is a filtering process that helps to have a cleaner network.
Why do You Think There is a Sandbox?
We already know that compared to other search engines google is much more careful and selective in choosing the first 10 posts that appear on the front page.
If we take for example Bing as a reference point, and we monitor some freshly baked websites we notice that the results compared to Google are different; therefore they show no penalty.
This is one of the reasons that led many SEO experts to hypothesize the existence of a google sandbox algorithm.
Looking at the factors that influence google bots for a website that has just started, among the most important, we must definitely list these 3 things:
How can I Avoid or Exit the Sandbox Effect?
The first thing you have to do to get out of the Sandbox is to forget about Google and the same concept. Yes, this is not a joke.
There is no magic formula to get out of the Sandbox quickly, but by thinking more about the user (improving user response) and the popularity of the web. you are on the right track to achieve it.
As is said in many places, leaving the Sandbox is only a matter of time and patience. There are websites that take longer than others (1 month, 6 months … a year), but sooner or later they all do it.
Whatever it lasts, the best thing to do is ignore it and keep growing the web:
- Adding new quality content: Try to compete at the beginning for long tail keywords to gradually attack more general keywords.
- Getting good links: but varied, it can be from pages related to yours (not only towards your main page, it is also good that they link us to internal pages), in forums and comments (nofollow links), in social networks , etc.
Try not to force this process, everything has its time, and getting good links does not happen overnight.
Do it progressively so that they are considered by Google and other search engines as natural, otherwise, they could penalize you for it.
When the time comes, your site will leave the Sandbox and all the promotion and positioning work that you have done will pay off.
Therefore, keep using techniques to promote your website, position your website and retain visitors regardless of the rest.