Internal Link

The Internal Link is a hyperlink that allows you to go from a web page of a site to another web page of the site itself. Simply put, An internal link is a link that connects two pages of the same website.

Example: A page A of the site links to page B of the site

Internal linking is what defines a website’s architecture, or how the pages of a website are organized.

Why are Internal links Important?

Internal links are crucial in the architecture of a site because they allow you to have an overview of the web page.

We can move from a generic article on a specific topic to a more specialized article always present on our site, only by clicking on the word or phrase that hides the hypertext link, called anchor text.

The optimization of internal links is useful for:

  • Streamline Navigation within a Site
  • SEO of the Site

It is possible to control the axes of Internet users’ passage by creating an internal linking strategy for navigation. A page’s links can lead to related pages, allowing Internet users to get all of the information they need.

It’s also a way to promote conversion channels like purchase, contact, and quote requests. Finally, it’s the only way to direct both your visitors and search engine robots in the right direction.

Internal linking is important for SEO because it allows for the transfer of popularity from the home page to deeper pages on the one hand, and all internal traffic of “link juice” on the other hand.

As a result, it’s a method of boosting the PageRank of important pages.

Importance of Internal Linking

The importance of internal links is mainly due to 3 reasons. Here they are:

  • Better Usability: Internal Linking guarantees a better user experience within your site. The fact of being able to move easily from one article to another, without having to go from the Home Page or the manual search, increases the level of User Experience, and consequently guarantees a higher rate of return of the user on the site.
  • Stronger Hierarchy: The stronger a site’s hierarchy, the better the user experience. The hierarchy of a site is the system that is used to organize all the notions that are inserted on the web page: there are categories, subcategories, tags, and so on. The internal links have the task of making the hierarchy more stable for the site and more fluid for the user, who will have the possibility to easily switch from one category to another.
  • Increase Link Equity: Link Equity is considered a pillar of SEO and consists of the value generated by links to the site that receives them. The higher it is, the more Google sees your site as a valuable site. Link equity is also often referred to as link juice.

How does Google see our internal links?

Google Search is entrusted to crawlers or programs that have the task of crawling all the sites.

Their job is to fully crawl the site by analyzing internal links, so if a site has a solid hierarchy of internal linking and user-friendly usability it will be more easily crawlable.

And this can only be an advantage for the site, for search engines (in the site search) and users.