Pogo Sticking is a term used in SEO to describe the phenomenon of a user visiting multiple websites from different URLs suggested by the same Google results page.
After viewing a single page, the user uses his browser’s “back” button to quickly return to the engine results page, which is known as Pogo Sticking.
If the Pogo Sticking behavior on a website occurs too frequently for organic or natural results, Google may interpret it as a lack of relevance or quality of the pages visited in question, harming their positioning.
Google already considers the average number of pogos for each query or user search. In this way, if your website’s pogos-sticking is below average, it may end up hurting you.
Even if it doesn’t say so, Google wants its resources to be used as little as possible, providing a response that is as tailored to needs as possible.
The fact that a user does a lot of pogos is completely unsuitable for him. It played a key role in the inclusion of featured snippets in search results.
They save resources by preventing users from repeatedly returning to search results for the same query in this clever way.
What is Pogo Sticking for?
Pogo Sticking is a factor that defines the quality of a website’s content, thus evaluating it allows you to see how well you can fit the demands of a visitor who searches for specific keywords.
Reducing it is a priority for businesses and webmasters since it is associated with discovering the key to what the visitor requires.
Therefore, it is a factor that helps to improve the quality of the content, rethink positioning strategies and, if it is reduced, get a better SEO that helps to appear in a better place in the search results.
Something that also increases visibility and improves the image of the company.
Tips to Avoid Pogo Sticking Penalties
Normally, websites with quality content and good user experience (UX) tend to have a very low ratio of Pogo Sticking.
All take care of the user to the maximum, not only with the content but for more factors.
Take note of the 3 ideas that we present below:
Work on the Content of the Website
Prioritize from most important to least, that it solves the user’s questions and above all that the content creates engagement with it. To do this, invest time in writing and suggest articles on your website that complement the information. This is called smart interlinking.
Good User Experience (UX)
The user of your website should feel comfortable within it, both in the desktop version and the mobile version. Above all, you must be very careful when browsing mobile devices, since more and more information is consumed from our cell phones.
If your website does not load before 2 seconds, you run the risk of having a high bounce on your website. Today more than ever, you must optimize the loading speed of your website, since recently, Google announced that as of July 2018, it will be a factor for web positioning.