Query corresponds to a keyword or a key expression typed by the Internet user in the search field of an engine, causing the latter to query its database, in order to reveal the SERPs (Search Engine Results Page) corresponding to the search engine. initial keyword.

Anyone looking for something on the Internet sends a search query to a search engine such as Google.

It does not matter whether the search query consists of one or more search words. Entering entire sentences (e.g. questions) is also a search query.

For example, if you want to make a search query on Google, you enter the corresponding word or search phrase in the corresponding search field.

Search engines, in this case, Google, process search queries and deliver results to the user based on the search query.

Types of Search Queries?

Not every search query can be clearly attributed to just one intention. However, there are three basic types of search queries to consider:

  • Transaction-Oriented Queries: queries indicating that the user wishes to carry out a transaction, such as “buy texts” or “iPhone 6.” In other words, transaction-oriented search queries are those that reveal a clear intent to buy or engage in another planned transaction. Searchers are looking to buy a (digital) product, whether it’s for free or for a fee. You find this product using a search engine, call it up, and buy it on the appropriate website.
  • Navigational Search Queries: Queries indicating a user’s desire to visit a specific website or service provider, such as “Youtube” or “Apple.” To put it another way, navigation-oriented search queries are those that are specifically directed at a website. The user requires no specific information about a product or company and has no clear intention of purchasing. He uses the search engine to navigate to a specific website. When a user doesn’t know the exact web address or spelling of the brand or company they’re looking for, navigation-driven queries are frequently used.
  • Information-Oriented Search Queries: Queries indicating that the user is seeking information, such as “making coffee.” The most original type of search query is probably information-oriented search queries. Because search engines were created to filter out information from an enormous amount of data (the World Wide Web). When users need instructions, background knowledge, or specific information on a topic or product but don’t have a specific purchase intention or a fixed landing page, they search for information-oriented queries.

How Many Searches does Google Answer?

Current press releases provide figures that can be used to derive global search queries for Google.

When it comes to searches for individual countries, on the other hand, Google keeps a low profile and it is difficult to give reliable estimates.

Search Queries Worldwide:

  • per second: approx. 63,000
  • per minute: approx. 3.8 million
  • per hour: approx. 228 million
  • per day: approx. 5.5 billion
  • per month: approx. 167 billion
  • per year: approx. 2 trillion

Another very interesting fact is that 15% of the daily queries are first-time searches. So the form has never been requested from Google before.

After all, that’s over 800 million new search queries every day.