Transactional Search Query is a special type of query which is specially done for search engines.
In simple words, you can understand that if a user searches this kind of query that means he or she is interested in any kind of purchase.
Transactional search query mostly includes the name of the products or verbs i.e order and purchase order.
It is a rule that this kind of query must include some combination words so that it looks like a phrase.
This kind of search is mostly done when a customer is willing to buy something by using the internet.
Sometimes the transactional search query includes the exact name of the product or brand names like Puma or Puma shoes.
Transactional search query always falls in the category of vertical searches. As well as this kind of search includes words like looking for, buying, or purchases.
In transactional search query navigation and information search query also reflects.
When a user does any transactional search query then the search engine assumes that the person will purchase the product in the near future.
For example, if anyone searching for an oppo new model mobile phone then there is a chance that the person will buy the oppo mobile in the future.
How should a person target transactional search queries ?
For targetting transactional search queries, it is recommended that he/she should follow a two-pronged approach.
It will be a waste of time if a person will focus on organic content for targeting transitional search queries. Instead of using organic way one should follow the PPC technique.
Transactional search queries are a kind of query which mostly seen in paid searches. That’s why it is not necessary for bloggers to do SEO for transactional search queries.
Sponsors’ content also targets those audiences who do transactional or commercial queries.
Normally Google itself offers notification and wake-up calls for product listing and sponsors products.
When it comes to commercial content, it has been seen that people used to click on paid search results more than organic content.
What is the difference between informational, navigational and transactional searches ?
Informational, Navigational, and Transactional Searches seem the same. But the result these searches shows are different.
And basically, these results create the difference between the three. The difference between informational, navigational, and transactional searches are mentioned below –
Transactional search queries represent the buying intention of the users. Whereas, navigational searches show that the users willing to know about any specific website and informational searches show that users want to know about any specific topic.
Transactional search query is mostly show results about products. Whereas the navigational search query shows the desired result of the users and the informational search query shows full informational content about the query.
Transactional search query consists of product or brand name but navigational search contains any particular website names or blogs and informational search query mostly contains the main topic or main question of the user.
So these are the main difference between informational, navigational, and transactional searches.