Website Authority is the importance of your website concerning the rest of the pages. The value and quality of your website.
The authority of a website is a term commonly used in the world of SEO (Search Engine Optimization).
It is about the credibility of the content of your website thanks, among other things, to inbound links called “backlinks”.
When your website has authority, it means it inspires confidence and esteem.
The notion of authority must be integrated into your SEO strategy for it to be effective. Remember that without authority, your ranking on the search results will be far from delighting you.
There are several ways to measure the authority of your site, but what matters most is that the latter has a good domain authority or Domain Authority (DA).
The latter is measured using the tool developed by Moz. Your website will be assigned a score from 0 to 100.
The higher your score, the more your site will be considered as having a strong authority for the search engines, the more it will go up in the first results of a search.
Indicators of the Authority of a Website
5 indicators or metrics must be taken into account: PA, DA, TF, CF, FR:
PA (Page Authority) – MOZ: Page authority works by predicting how a specific page ranks in search engine results.
Essentially, Page Authority uses an algorithm that matches thousands of SERP rankings and produces web page ratings based on those calculations.
DA (Domain Authority) – The domain authority (Domain Authority or DA) is a measure of the strength of a website that was created by the company Moz.
On a scale of 0 to 100, the higher your score is on this scale, the more your site is considered as strong in the eyes of Google, the better the chances of your website to rank well in Google’s search results.
Generally, from a DA of 50, the domain authority of a website is considered strong. Facebook and YouTube, for example, have a domain authority of 100, it couldn’t be better!
Trust Flow (page quality according to the quality links it has) – MAJESTIC
Citation Flow (how influential a website is according to the links that link to the web regardless of their quality) – MAJESTIC
Flow Ratio: coefficient that is calculated by dividing the Trust Flow between the Citation Flow. The closer it is to 1, the more real authority your website will have.
How to Increase the Authority of a Website?
To gain authority, you have several levers on which you can act. We will cite two which are among the most important:
Get Backlinks
Since authority is the trust your site inspires, if you have a lot of inbound links, it means that it inspires trust in other users. This is arguably the best way to gain authority.
Create Great Content
Although we said above that authority takes precedence over content, remember that you will never have backlinks if your content is irrelevant and compelling. Your content must then be rich and varied and above all, updated regularly.